The past couple of years have seen global immunization put firmly on the political, policy and funding map. BRC has been part of this through its on-going work with the Global Alliance for Vaccines and Immunization (GAVI), an increasingly important Public Private Partnership that is committed to providing $4 billion to the health programmes of 75 developing countries between 2000-2015.
Whilst international attention and funding has seen an exponential rise in recent years, there has also been a persistent and worrying mix of apathy and scepticism by the public especially in the West which has led to a decline in the uptake of vaccines, including the H1N1 vaccine that was introduced following the outbreak in 2009 . BRC has assisted clients in tackling the public “misinformation” campaigns on vaccines, and promoting their messages and policy imperatives.
Our work includes;
● Part of the media team for GAVI Pledging Conference featuring David Cameron and Bill Gates ● Range of media field trips on vaccine programmes in Rwanda, Kenya, Bangladesh, India and Tanzania ● Assisting in GAVI communications and advocacy strategies and plans ● Profiling GAVI leaders including new Chair, GAVI Envoy Bill Roedy, Former Global Head of MTV and CEO ● Launch of the International Finance Facility for Immunization (IFFIm) with UK Treasury under Gordon Brown ● Media and messaging for ESCMID expert conference on vaccines and public health ● Media launch and profiling of Advanced Market Commitments (AMCs) for immunization, Rome ● Media outreach around vaccine scepticism and public mistrust including H1N1 ● Organized journalists from The Times, BBC, The Guardian and FT for field trips with Bill and Melinda Gates on vaccines.
